Emotional UX · AI products · Fintech
Case Studies
Two systems built on the same idea — that how a product makes you feel decides whether you come back.
Currently building
The case studies above are finished systems. This one's still in the workshop.
The second proactive brain for content creators. A React Native + Skia app that surfaces micro-trends before they go viral and adapts them to each creator's niche through vector search — built around Synapse, an infinite physics canvas where sources, signals and predictions live as connected nodes.
The framework behind both
Cold data doesn't retain users — it records them. ESA maps the journey through four emotional states instead of sessions. Each state has a trigger, a psychological mechanism, and an action it invites. Same framework, two very different products.
Trigger — day start, no activity
Pure potential. The day begins without pressure. An expectant posture: the mascot waits, it doesn't judge.
Anthropomorphism · Epley, Waytz & Cacioppo
How I build
Three habits that show up in every project — from designing a mascot's states to composing the screens above.
See how I build →